Capabilities

What the attack looks like. What we do about it.

Sixteen scenarios we see over and over, written the way they actually arrive, and how each one gets answered: before, during and after.

01 — Creators & talent

Your inbox is your storefront, so you have to open the door. Attackers count on that.

Scenario 1.1

The brand deal

What it looks like

Email · Tuesday, 9:14 AM

Partnership proposal — Q4 launch, paid

partnerships@brand-collab-team.com

Hi! Loved your recent series. We'd like to book you for our Q4 campaign at your standard rate. Campaign brief and contract attached (password: brand2026). Need a yes by Friday to hold the slot.

Password-protected .zip · domain registered 9 days ago

The "brief" is an infostealer. It copies your browser's session cookies, so the attacker is logged in as you without ever seeing your password or your two-factor code. By lunch the channel is renamed, your videos are hidden, and a deepfake is livestreaming a crypto giveaway to your subscribers.

How we shut it out

  • Prevent Your deal flow is set up so opening the job never puts the channel at risk, and a stolen login stops being worth anything, fast.
  • Detect We know when your accounts change in ways you didn't make, within minutes, not when a fan texts you.
  • Respond One call. We contain it in the order that matters and run recovery so the first appeal is the right one.
Scenario 1.2

The copyright strike

What it looks like

Instagram DM · from a verified-looking account

Copyright Infringement Notice — Case #IG-7721

@meta.support.copyright

Your account has been reported for copyright violation. If you believe this is a mistake, verify your ownership within 24 hours or the account will be permanently disabled. Verify here: meta-help-center-appeal.com

Platforms never DM you about enforcement

The link opens a pixel-perfect login page. You type your password and the code from your phone. Thirty seconds later the real attacker uses both, changes the email and phone, and you are locked out of a decade of work.

How we shut it out

  • Prevent Your sign-ins are rebuilt so a fake page has nothing worth stealing, and your team knows what real enforcement looks like.
  • Detect We find the fake support accounts working your corner of the platform and get them taken down.
  • Respond If someone typed something they shouldn't have, we close the gap in minutes, in the right order.
Scenario 1.3

The manager's new number

What it looks like

Text message · 11:48 PM

Hey it's Jordan, new phone

+1 (415) 555-0137

Ad account got flagged and billing is frozen. Platform is going to text you a code in a sec, can you send it to me so I can fix it tonight before the campaign goes live? Sorry for the late ask.

Number not on your trusted list · code request

The "code" is the two-factor code for your own account. The attacker triggered it. You forward it, and they finish the login. Variations include the "accountant," the "brand rep," and your own voice, cloned, on a call.

How we shut it out

  • Prevent Nobody on your team ever needs your code, because nobody needs your login. Everyone gets their own access, and a new number is never trusted on its own.
  • Detect Sign-in alerts reach people who will act on them, with one clear instruction.
  • Respond Your phone number is protected ahead of time, so even a convincing swap doesn't reach your codes.
Scenario 1.4

The clone

What it looks like

Fan message · forwarded to you

Did you DM me about a giveaway??

@yourhandle.official.giveaways

Congrats!! You've been selected for my $5,000 fan appreciation giveaway 🎉 To claim, pay the $49 shipping and verification fee at the link below. Only 24 hours!

Clone account using your photos and bio

Dozens of your fans pay. Some hand over card numbers. The clone keeps going for weeks because reporting it one fan at a time doesn't work, and now your name is attached to a scam.

How we shut it out

  • Prevent Your audience knows exactly how you will and won't contact them, so a clone has less to work with.
  • Detect Ongoing watch for accounts using your name, face and handle, including on platforms you don't use.
  • Respond We file the takedowns in the form platforms actually act on, and follow them until the clone is gone.
Request a consultation The full creators & talent program

02 — Athletes & artists

Your schedule is public and your circle travels with you. The attack usually comes through the people and places around you.

Scenario 2.1

The fan who knows your hotel

What it looks like

Instagram comment · 2 hours after your story

See you in the lobby 😊

account created last month · 3 followers

Saw you landed. Same hotel as last time right? I'll be in the lobby tonight. Tell your mom I said hi, hope the knee is better after what happened in March.

Location, family and private detail in one message

A geotagged story, a public flight tracker, a people-search site with your parents' address, and a fan who has been assembling it for months. This is how unwanted contact turns into someone at the door.

How we shut it out

  • Prevent Habits for the road that keep where you are a step behind where you've been, and your family's addresses out of the places people look.
  • Detect We watch for your name being tied to where you are, and for fixated accounts escalating.
  • Respond We document, coordinate with your security team or venue, and, when it crosses the line, package the evidence for law enforcement.
Scenario 2.2

The producer who isn't

What it looks like

Instagram DM · from a producer you've worked with

yo send me the stems for the new one

@realproducername (account compromised)

My email got hacked so send it to my new one: producername.studio@gmail.com. Need the stems and the rough tonight, label wants to hear it. Don't tell management yet lol

New address · urgency · secrecy

Forty-five unreleased tracks appear on a leak forum and go up for sale. One case like this involved a single attacker who hacked a producer's account and asked artists, one by one, to send unreleased work to a lookalike address.

How we shut it out

  • Prevent Unreleased work lives where only named people can reach it, and a "new address" never gets anything until it's verified.
  • Detect We watch the places where leaks get traded and staged.
  • Respond Takedowns filed fast, the source traced, and the compromised people in your circle secured before it happens again.
Scenario 2.3

The deal that needs a deposit

What it looks like

Email · to a college athlete

NIL Partnership Offer — $12,000

talent@brandname-athletics.co

We'd love to feature you in our spring campaign. Contract attached. To activate the payment portal and release the first installment, a $250 compliance verification fee is required. Fully refundable.

Fee to get paid · lookalike domain · no agent contact

The fee is gone, the "contract" harvested a Social Security number for "tax forms," and the same template is being sent to the entire roster. Young athletes are targeted precisely because the real offers are new and exciting too.

How we shut it out

  • Prevent A rule the whole family knows, and a verification path for every offer before anything is signed or sent.
  • Detect Fake domains and recruiter accounts aimed at you or your teammates get flagged and reported.
  • Respond If something was sent, we move fast to limit the damage, and we talk to the parents too.
Scenario 2.4

The private conversation

What it looks like

Snapchat · after a week of friendly DMs

"Fan" account · now hostile

I have the screenshots and your contacts. $3,000 in the next hour or this goes to your coach, your team and every follower you have. Don't test me.

Sextortion · FBI and NCAA have issued joint warnings

Paying doesn't end it. The FBI received more than 75,000 sextortion reports in 2025, and athletes are targeted because their public profile makes the threat feel credible.

How we shut it out

  • Prevent Devices and accounts set up so a conversation can't become a breach, and a frank, judgment-free briefing for athletes and families before it happens.
  • Detect Monitoring for your name and likeness in the places this material gets posted or threatened.
  • Respond A plan agreed in advance. We handle reporting and removals through the right channels, and stay on the phone with you through it.
Request a consultation The full athletes & artists program

03 — Executives & families

Your company protects your work laptop. The attack arrives at home, on your phone, or through someone who works for you.

Scenario 3.1

The CFO on the video call

What it looks like

Video call · following an "urgent, confidential" email

Confidential acquisition — wire instructions

Your CFO and two colleagues, on camera

Faces and voices are right. The deal is sensitive, so it can't go through the usual approval chain. Fifteen transfers to five accounts, today. "Thanks for handling this quietly."

Deepfake · every face on the call was synthetic

This is how one engineering firm lost $25 million: an employee joined a video call where every participant was a deepfake of a real executive. The family-office version targets your assistant with your cloned voice.

How we shut it out

  • Prevent A money-movement rule built to survive a perfect impersonation, practiced with the people who can move money in your name.
  • Detect We watch for your voice and likeness in synthetic media, and for domains built to imitate you and your company.
  • Respond If money moved, minutes matter. We coordinate the recovery attempt, preserve evidence and loop in your corporate security the right way.
Scenario 3.2

The house

What it looks like

Home network · nobody notices

Security camera login from Jakarta

Router admin / admin · camera app alert, dismissed

The router still has the installer's password. The nanny's laptop shares the Wi-Fi with your home office. Your teenager installed a "free Discord Nitro" tool. The doorbell camera has been watched by someone else for six weeks.

Flat home network · default credentials · family devices

Attackers don't need your laptop when they have your house. From inside the network they read traffic, pivot to the device you forward board decks to, and learn when you're not home.

How we shut it out

  • Prevent Your home network and every device in the house brought to one standard, on site when it matters, including the kids'.
  • Detect Alerts when something new or unusual shows up at home, or when anyone in the household turns up in a breach.
  • Respond A single line for the whole family. We contain first and explain later.
Scenario 3.3

You, asking for a favor

What it looks like

Email · to your own executive assistant

Quick favor — in a board meeting

firstname.lastname@yourcompany-exec.com

Can't talk, stuck in the board session. Need you to handle a vendor invoice that slipped and pick up six $500 gift cards for the team, scratch and send me the codes. Will explain later. Thanks, you're a lifesaver.

Lookalike domain · urgency · can't be reached

Executive impersonation works because it borrows your authority. It targets your assistant, your spouse, your controller and your vendors, and it runs in parallel on LinkedIn with a cloned profile sending connection requests to your real contacts.

How we shut it out

  • Prevent The people around you know what a real request from you looks like, because we set it up with them.
  • Detect Monitoring for lookalike domains, cloned profiles and fake accounts in your name, and for your personal addresses in breach data.
  • Respond Takedowns filed, and your company's security team briefed with the evidence they need to warn staff.
Scenario 3.4

The address on forty sites

What it looks like

Search result · your name + city

Current address · age · relatives · phone · property value

People-search sites · updated weekly

Home address with a map. Previous addresses. Spouse and children's names. Property records with purchase price. All for $0.99 to anyone with a grudge, a lawsuit, or a plan.

950+ broker sites · listings come back after removal

This is where swatting, protests at the house, unwanted deliveries and physical threats begin. Removal once is not enough. The sites repopulate from the same public records.

How we shut it out

  • Prevent Removal for you and your household across the sites that publish addresses, and fewer new records created in the first place.
  • Detect Regular re-checks. When a listing comes back, and it will, it's removed again before anyone finds it.
  • Respond A written exposure report your security team or counsel can act on, and coordination when a threat becomes physical.
Request a consultation The full executives & families program

04 — Agencies & management

You hold the keys to thirty careers. Attackers would rather pick one lock than thirty.

Scenario 4.1

The brand that changed its bank

What it looks like

Email · to your accounts team

RE: RE: Q3 invoice — updated remittance details

ap@brandname-payments.com (thread looks real)

Hi, quick one. Our bank is migrating so please use the attached updated remittance details for the outstanding Q3 invoice and future payments. Thanks for the quick turnaround on this.

Banking change by email · lookalike domain in a real thread

A real conversation was hijacked from a compromised inbox on one side. The new account belongs to the attacker. The brand's payment, or your client's, lands there and is gone in hours. This is the single most expensive scam in talent management.

How we shut it out

  • Prevent A payment-change rule no email can get around, with sign-off that never rests on one person.
  • Detect We watch for domains imitating your agency and your top brand partners, so the fake invoice gets flagged first.
  • Respond If money moved: recovery attempts within hours, the right reports filed, evidence preserved, and the compromised inbox found and closed.
Scenario 4.2

The assistant with everything

What it looks like

Shared spreadsheet · "Client Logins (DO NOT SHARE)"

Client Logins (DO NOT SHARE).xlsx

Shared with 14 people · last opened by a former intern

Instagram, TikTok, YouTube, email and payment logins for the whole roster, in a spreadsheet, in a shared drive, with two-factor codes going to one phone on the office desk.

One file = the entire roster

The intern left in March. The spreadsheet link still works. One phished junior staffer, one infostealer on one laptop, or one disgruntled ex-employee, and every client is compromised at once.

How we shut it out

  • Prevent Everyone gets the access their job needs and nobody holds a client's real password. When people leave, their access leaves the same day.
  • Detect Regular access reviews: who can get into what, against who should, with alerts on anything new.
  • Respond If access leaked, a roster-wide reset in priority order, run with you and documented for clients and your insurer.
Scenario 4.3

The client who got the "agency" email

What it looks like

Email · to your client, appearing to come from you

Contract addendum — needs your signature today

yourname@youragency-talent.com

Hey! Brand moved the deadline up. Please sign the addendum (attached) and send over your login so we can update the campaign tags before 5. Sorry for the rush!

Your name · a domain one letter off · urgency

Your clients trust email from you more than anything else they receive. A lookalike of your agency domain turns that trust into a weapon pointed at your whole roster, and you find out from the third client who calls to check.

How we shut it out

  • Prevent Your real domain made hard to imitate, the obvious lookalikes taken off the table, and a standing rule every client knows.
  • Detect Monitoring for new domains that imitate yours, with takedowns the day they appear.
  • Respond A roster-wide alert ready to send, and fast follow-up with any client who clicked.
Scenario 4.4

The breach you learn about from a client

What it looks like

Text · Saturday, 11:52 PM

hey did you get hacked??

Your biggest client

someone from your email just asked me for a wire change and a code. also my IG is logging me out?? what is going on

Agency inbox compromised · clients being worked in parallel

Your inbox is the richest target in your industry: brand contacts, payment details, contracts, and admin access to dozens of accounts. When it goes, it goes for everyone at once, on a weekend.

How we shut it out

  • Prevent The agency gets the same Lockdown as the talent, plus a tested incident plan.
  • Detect Breach and mailbox monitoring across your staff and domain, tuned to what attackers change first.
  • Respond One call starts a roster-wide response: containment at the agency, client-by-client triage, and the messages your clients and brands need to hear from you first.
Request a consultation The full agencies & management program

What's included

One standard. Scoped to your life.

Every engagement starts from the same checklist. The items that apply to you are the ones we do.

Capability Creators & talent Athletes & artists Executives & families
Exposure audit and written report
Account and recovery hardening
Team and circle access
Phone-number takeover protection
Inbox and brand-deal defense by request
Impersonator and clone-account takedowns
Leaked content and deepfake monitoring
Unreleased-work protection by request by request
Travel and location privacy by request
Data-broker removal, kept current
Money-movement protection by request
Home network and devices by request
Family and minors coverage by request
Sextortion and harassment response plan
24/7 incident line, one person who knows your setup

Begin

If one of these felt familiar, that's the one to talk about first.

A thirty-minute conversation, no deck, no pressure.

Request a consultation Check your exposure